Webinar recorded on Thursday, August 23, 2018 | Webinar length: 45 min

Winning with Alibaba


 

Summary


Consumer Goods Brands worldwide need to know how to best partner with China's Alibaba and find growth with one of the world's leading pureplayers.

On Thursday, August 23, we examined all of Alibaba's latest key initiatives, including: 
  • Alibaba expanding its digital ecosystem and what this means for Consumer Goods suppliers
  • Alibaba investing heavily in technology capabilities to accelerate innovation
  • In-depth analysis of how Alibaba operates, including how it leverages Big Data and O2O Future Store initiatives 
  • Alibaba's "New Retail" strategy in blending online and offline channels in a unified way